Chapter 8 of Content Rules is titled “Create Wings and Roots”. It focuses on the idea of giving online content wings to be findable, accessible, and shareable. In our previous blog, we discussed Creating the Campfire of Content and now the next step is making that content relevant. For this week’s blog we will use what [...]
Archive | Blog RSS feed for this section
Club Media: Building the Campfire of Content
Chapter 7 in Content Rules is titled “Stoke the Campfire”. Now most of know how to build a fire: start small, surround with bigger sticks, light the sides and watch it grow. When the fire is started, you must continue to add logs to keep it ablaze. Content Rules uses this analogy to describe building [...]
Club Media: Giving Your Content New Life
In this week’s book club we focused in on Chapter 5 in Content Rules. It is all about content and how to reimagine and not recycle. It focuses on breaking down the big idea into smaller pieces. They refer to this process as the “Content Food Chain”, with reimagined content constantly feeding on the big idea. At [...]
Instagram for Nonprofits and Businesses
One of the biggest obstacles facing small businesses and nonprofits getting started with Social Media is time. It is not uncommon for Social Media responsibilities to have fallen on the shoulders of those who already had a full plate. These days, it is not enough to just be on Facebook, Twitter, or LinkedIn…engaging, entertaining, and interesting content [...]
Club Media: Content Rules 1-4
We started our own book club at V180 Media! We are starting this off by reading Content Rules by Ann Handley and C.C. Chapman. This book has been great in helping us perfect our New Media strategies. Each week we will share with you what we learned and how we are going to apply it to [...]
New Media Marketing Strategies: Breaking Tradition
The forecast for Marketing is changing dramatically with the influence of interactive platforms. Interactive Marketing Professionals predict that companies will spend equal amount of their budget on interactive marketing as they do television marketing by 2016. Interactive marketing includes search marketing, display advertising, email marketing, mobile marketing, and social media. As technology is becoming more [...]
