One of the most powerful social media tools for business is featured within LinkedIn, and that’s the opportunity to post questions that other LinkedIn members can answer. These questions can relate to industry-specific issues, general societal or economic trends, or best of all, specifically to your business needs.

Today, we want you to think of a local business (or two or three…) that “gets it.” Who provides outstanding service? Who went above and beyond to help you with a problem you had? What business has been a “best kept service” for too long, and it’s time for you to rave about them? Who has consistently reliable products that always meet your needs? Bottom line: who is doing the job right?

If we follow the Cowbell E • N • G • A • G • E strategy, then on Wednesdays we Generate Content.  Today’s tip helps you find great resources and share them. When we talk about generating content, we mean providing helpful information.  Don’t be intimidated, though, because even if you think you don’t [...]

If we follow the Cowbell E • N • G • A • G • E strategy, then Tuesday is Nurturing Relationships. Today’s tip is about adding more valuable contacts to your LinkedIn network.

If we follow the Cowbell E • N • G • A • G • E strategy, then Monday is always Evangelize Your Brand. Today’s tip is about how to post updates to multiple social networks simultaneously from one place.

Since Fridays are the days in our E • N • G • A • G • E social media formula that we GAIN knowledge, here are a few great resources to explore to help you make the most of Twitter for your specific business. >>How to Make Twitter More Useful for Your Business >>50 [...]

Now that you’ve found some people to follow, spend some time checking out their tweets, and often someone in your stream will ask a question that you might be able to connect with.