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3 New Media Answers to 6 Fundamental Questions

There are fundamentally 6 questions related to New Media that everyone should answer before starting any New Media effort. The first two questions are WHY and HOW.  Why are you doing this and how will you do it? Simply put: Your Strategy Matters. Answer #1: have a clear objective behind your New Media efforts and [...]

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Strategic use of Teamly

I’ve been surrounded by highly successful entrepreneurs in various industries over the last 10 years.  All of the best ones have 1 thing in common, accountability to a strategic plan.  I have experienced several variations of strategic planning over the years, and although most are very similar, the planning process Verne Harnish has put together [...]

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EFG’s of Twitter

I have to admit, sometimes I Tweet and Drive. I know it’s not a good thing, but I find myself daydreaming as a I drive, and the need to tweet. Here is an excerpt from a recent Tweet and Drive, that actually makes for good Twitter Sense.  (Disclaimer, I’m normally only tweeting at stop lights). [...]

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There is NO ROI in New Media

Since 2008, I have believed there was an ROI in New Media and I’ve been searching for proof.  It’s been the #1 objection I get from every client and prospect I approach about our New Media services, “show me the ROI”.  And today, thanks to a conversation on Twitter with Joe Craig, Brent Pohlman and [...]

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Strategy Matters – Part 3 of 3

What makes up a sustainable winning strategy? In part 1 of this series on Strategy Matters, we emphasized that strategy is more about “why” you play the game, than the “how” you plan to win.  In part 2 of this series, we discussed how good strategy is a plan that defines winning priorities, activities and [...]

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Strategy Matters – Part 1 of 3

What is Strategy? Why is it important? What makes a good strategy in business? We answer these questions in this 3 part series, starting with What is Strategy. The answer simply is how you plan to win the game. The other answer is why you play the game.

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