Nonprofit SEO Should a nonprofit be concerned with SEO? That is a question I’ve been asking myself a lot lately. Inherently I understand the value of SEO for entrepreneurs looking to share their story on the web, generate leads, and build their brand. But, for nonprofits, is it worth the effort and expense necessary to [...]
3 New Media Answers to 6 Fundamental Questions
There are fundamentally 6 questions related to New Media that everyone should answer before starting any New Media effort. The first two questions are WHY and HOW. Why are you doing this and how will you do it? Simply put: Your Strategy Matters. Answer #1: have a clear objective behind your New Media efforts and [...]
SEO for Omaha Small Businesses – Part 2
And now for what you’ve been waiting for – Link Building Strategies and Monitoring SEO. DIY – Link Building Strategies Step 1 – Study the Value of a Link article. – FREE Step 2 – Learn the difference between White Hat and Black Hat link building techniques. Then, make your own decision on the best [...]
SEO for Omaha Small Business Owners Part 1
Search Engine Optimization or SEO is defined by SEOMoz (the worlds most vibrant SEO community) as “the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” The key words (pun intended) being ACTIVE, OPTIMIZING, INTERNAL, EXTERNAL, INCREASE TRAFFIC, and [...]
EFG’s of Twitter
I have to admit, sometimes I Tweet and Drive. I know it’s not a good thing, but I find myself daydreaming as a I drive, and the need to tweet. Here is an excerpt from a recent Tweet and Drive, that actually makes for good Twitter Sense. (Disclaimer, I’m normally only tweeting at stop lights). [...]
Maximizing Your Content for Search Engine Optimization
You’ve created the perfect video and it’s finally time to put it online and share it with everyone. You’ve done you’re research, have amazing content and all that’s left is to put it up and let everyone enjoy. But you post it, but wait…and wait. No one is viewing. There is no traffic. Doesn’t anyone know [...]
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