Chapter 8 of Content Rules is titled “Create Wings and Roots”. It focuses on the idea of giving online content wings to be findable, accessible, and shareable. In our previous blog, we discussed Creating the Campfire of Content and now the next step is making that content relevant. For this week’s blog we will use what we have learned from Chapter 8 and share with you our version of how to spread the wings of your new and existing content.
At V180 Media our goal for you is to Be Found, Be Heard, and Matter. According to Content Rules, “Everyone is empowered to share, link to, and comment on every piece of content that sparks his or her interest.” Making your content interesting can be as easy as just getting started and sharing what you know!
Your content will not be relevant if it is not seen by your audience! Being found involves a wide array of search engine optimization (SEO) practices. At V180 Media, we believe in organic link-building. This involves creating links to create genuine rise in the rankings on search engines to make it easier for people to find you. Automated link-building sites are frowned upon in Google’s eyes and it could result in punishment of getting pushed down in the ranks even further.
Creating profiles on multiple sites can also increase your chances of being found. The world of Social Media is growing everyday but we always recommend being visible on Facebook, Twitter, YouTube, and LinkedIn. Creating great content on these sites can result in positive responses from followers. Now that your audience has found you, make sure they hear you.
To be heard you must engage your audience and find your voice. Being heard on a digital platform requires creating a personality for your business or organization. This will interest followers to engage in conversation. Interaction is a great way to be heard. People love sharing their opinions and stories and hearing yours also. The approach to New Media is not a straightforward single campaign but more of a compilation of knowledge you want to share with others.
Bringing people to your content is a start but then they will ask themselves, “So what?” This is the point where you want to engage and compell your followers. We help you become the expert in your industry so that people will want to use your content and share it with others. Content must strike the interest of your audience but the best results of your efforts will be gained from them sharing it with others and spreading the reach of your content.
At V180 Media, its our goal to share your story so that you can be found, be heard, and matter in our New Media world.