COWBELL 10_21_10 Be the Expert

We’re devoting this entire week to tips for Facebook so you can get your Business Page up and running well!

One of the ways social media can benefit your business is by demonstrating to prospects and customers that you really are the best at what you do.  The challenge is finding a way to do it that isn’t arrogant or insensitive.

Today, post a fact or statistic about how your business helps customers.  Don’t tell them you’re the best, or always on time, or the only one that truly cares about them.  Instead, show them that they can trust you to deliver an expert product or service by sharing information within your area of expertise that could make their lives easier.