If we follow the Cowbell E • N • G • A • G • E strategy, then Monday is always Evangelize Your Brand. Today’s tip is about how to post updates to multiple social networks simultaneously from one place.
One of the most common fears we encounter from small business folks is that if they adapt social media into their marketing strategy, they’ll be so busy keeping up with LinkedIn, Twitter, Facebook, YouTube and blogging that they won’t have time to do the work that directly impacts their company’s bottom line.
While the early stages of the learning curve might take a little extra time, finding tools like this Cowbell can help you manage your social media campaigns more effectively, in as little as 15-20 minutes per day, three days a week.
One tool that can come in handy, especially if you’re trying to manage several social media channels at once, is Ping.fm. This platform allows you to register multiple social media accounts, and then create one post that goes to all of the accounts simultaneously. You can access Ping.fm from any computer or from your mobile phone or iPad.
Here’s something to keep in mind about posting simultaneous updates: every social network has a little bit different culture, so you won’t always want to post the exact same thing at the same time to all of them at once. For example, LinkedIn is strictly professional, where as your Facebook Page allows you to get in more depth about your brand, and Twitter is conversational and interactive with multiple Twitter users.
Ping.fm can be helpful for a lot of your updates, but we also recommend that you tailor specific posts to relevant networks occasionally, too. Also, even though you can post an update from one platform, you’ll still want to check the individual networks for any comments that result from your post.
So visit Ping.fm and add any social media accounts that you’d like to access simultaneously through one update. We’d suggest that you start with two or three, and add more as you get more comfortable with the tool. Here’s a helpful video to get you started!