GRATITUDE

On Monday, January 14, 2013 I was forced out of the business I had founded and developed over the last 4 1/2 years. The details of which will remain undisclosed; but at the risk of sounding a little like a baby, I will say it was a reminder of the insignificance of verbal contracts and minority positions in business. My feelings at the time included disbelief at the timing, shock at the harshness, and anger at the nonchalance. In the past I would have acted out openly, harshly and without constraint; but this time I chose to behave, to take the high road, and move on proudly and professionally.

God gives us all choices. Gratitude is one such choice. It’s an attitude adjuster. It creates good vibes and good things and I am choosing to be grateful about my new found independence. In the past I’ve practiced Gratitude Streaming (a technique learned years ago from Mary Kay Mueller) to put myself in a better mood, and better yet to help improve others’ moods. Gratitude is a powerful emotion that overcomes negativity, gives hope and peace.

I am grateful that my ex-partners agreed to invest in the business in September 2012 at a time when I was in a position that may have required me to shut it down. I am grateful that my team was able to keep their positions with the new company and continue to pursue their dreams. I am grateful our client work never suffered and continues under the strategies and plans we created together. I am grateful for the relationships I maintained with my team and my clients. These relationships mean more to me than any monetary gain or loss associated with business. I am grateful for the new opportunities that I am now able to pursue.

I am grateful, but at times still angry.

#ANGERGY

I mentioned Mary Kay Mueller above with respect to Gratitude Streaming. I also recall a presentation she gave to my company that included the concept of #Angergy. She explained that anger is an emotion that is healthy. It’s an emotion that we often misunderstand and try to hide from or conceal from others, but it is healthy to have anger. She went further to explain her concept of dealing with anger productively as #Angergy. This is when you use the powerful feelings that come from your anger and channel it into good areas of focus. Use the anger as energy to fuel your next project, your passion for something else, your drive for future successes. I’ve chosen to channel my anger over the events that took place as energy to continue my passion for making a positive difference in other people’s lives. That is what excites me and has always driven me in my entrepreneurial ventures.

I will be rolling out several new concepts over the coming months as Frost Media Group. Each designed to simplify an area of expertise I have developed over the last 4 1/2 years so that more people can take advantage of the knowledge and make a difference in their own way. Whether you’re an individual interested in New Media, Video Production or Strategic Planning, a nonprofit looking for more exposure, advocacy or impact, or a business seeking higher returns from your marketing efforts – there will be something for you.

I will be releasing a cooperative Local SEO service, a perfected Custom Website process, an affordable Hosting service, a Big Branding solution, performance based New Media outsourcing, facilitated Strategic Planning, a word class Video Production company, and of course my new book New Media Habits. Sounds like a lot, but it’s really just perfecting the last 4 1/2 years into niche solutions that are rationally priced, performance based, and making a difference and not just a profit.

DINGOS

I will close with some humor. I woke up the other day sulking a little about not being able to market myself as V180 Media or KreativElement. I was angry that the energy spent over the last 4 months rebranding was wasted on me. And for some reason I thought of the Australian story and movie about the woman who lost her baby (supposedly to dingos). I want to be careful here and state that losing your business is no where near as traumatic as losing a child. It’s the analogy (or metaphor, I always get those 2 mixed up) about entrepreneurs thinking of their businesses like babies that I am going for here.

I posted the quote about “the dingo stole my baby” on Twitter and Facebook and someone chimed in with this video that made me laugh out loud and made my day.

Enjoy, and keep your baby away from the dingos!

Jodi Finch of JF Virtual Marketing speaks about the impact that the Social Planner Certification has had on her business.

As a Certified Social Planner, Jodi helps a number of clients share their stories on the Internet using New Media. Connect with Jodi on the JF Virtual Marketing Facebook page & by following her on Twitter @jf_virtual.

Are you interested in mastering New Media? Joseph Kenney of Angel Guardians recently took our course, in July of 2012.

Check out his testimonial video, to see what he had to say about the class.

What are you waiting for? Sign up for one of the Certified Social Planner Courses today. http://newmediahabits.com/get-certified/

Who Needs a Social Planner Certification?

V180 Media can come to your office and provide a video training seminar that includes proper video technique instruction and tips for coming across well on video.  All attendees will receive a 30 second video with practice session with shooting & editing.  This workshop will be a half day session with four to six attendees.

There will be one Presenter, two Camera operators, one Editor, and one Communication Coach.  This package includes a produced Training Video to keep for internal use.

Call us today, to schedule your Video Training Workshop.

V180 Media has created a concept that combines weekly blog videos, reality TV, product placement, entertainment, fun, etc. These videos are designed to be released weekly and can introduce team members and new products or services in a unique way.

V180 Media has created a concept that combines weekly blog videos, reality TV, product placement, entertainment, fun, etc. These videos are designed to be released weekly and can introduce team members and new products or services in a unique way.

V180 Media has created a concept that combines weekly blog videos, reality TV, product placement, entertainment, fun, etc. These videos are designed to be released weekly and can introduce team members and new products or services in a unique way.

We recognized this trend a long time ago, and have worked hard to figure out what the next wave of new media tools will be… and we think we have the answers. People on the Web, as I mentioned earlier, have a tendency to choose the path of least resistance, meaning that lengthy articles, emails, and blog posts regularly get overlooked because consumers have little interest in spending time and effort reading them. Tweets continue to be popular (because they are limited in length), but the inclusion of picture and video makes them even more interesting and engaging. Likewise, the majority of Facebook posts have begun to use significantly less words, also opting for picture and video. Do you see the trend? Words are boring. Words are a hassle.

So that narrows it down to picture and video. Pictures are fine for entertainment, but they lack the depth necessary to convey large amounts of information and tell whole stories. That’s why we believe that short, concise videos are the future of new media marketing. They are simple to make, simple to share (virtually anywhere on the Internet), and they are much more likely to engage consumers. For a new business or non-profit trying to burst into the new media marketing scene, we think the number one priority is to create a Profile Video that quickly sums up your company or organization’s mission, presents your product or service, and allows potential new clients to get a feel for you, your staff, and your business/organization as a whole. Simply, it is a video that tells your story. This video can be shared on your website, Facebook, and Twitter, as well as being sent to your email contacts, embedded into blog posts, and, of course, posted on your YouTube channel.

A quick example:

One of our clients, a small-town bank in rural Nebraska, came to us with hardly any online marketing presence – a problem they were beginning to recognize and wanting to remedy. As always, we suggested they start with a Profile Video that they could share across their social networks. The bank wanted to emphasize their values – intimate relationships with their clients and a wide range of credible, reliable services – so as to generate a greater online following and, ultimately, more customers at the counter. After filming and production, we were rewarded with a great video that truly said everything there was to say about the company in two and a half minutes. The executive staff at the bank did a great job of conveying their values and making viewers feel welcome and right at home – they did a great job of telling their story. And we at V180 were proud to be a part of this experience.

Once you begin to get your story out there through a profile video, it’s time to start generating more specific content. Consumers now know a lot about who you are and what your purpose is, but they don’t yet know all the details. Say, for instance, you’re a non-profit looking to raise a greater awareness for a certain cause. Over the years, you and your staff have compiled facts, figures, and statistics that you must share with the world to shed light on the desperate need for support or the injustice hiding in plain sight. You could publish a lengthy article in some irrelevant, unread journal – for many years this was modus operandi of many non-profit firms. But this method is not conducive to mass exposure, and certainly isn’t an interesting or engaging form of media these days. The better, obvious alternative would be to create and share a motion graphic video – a computer generated clip that has the capacity to convey a great deal of information in a short, concise, and engaging manner. Like profile videos, they are easy to share, and are highly preferred by the average person to the bothersome words of articles and blog posts.
A major local non-profit firm asked us for our help in creating a motion graphic to raise awareness about Autism Spectrum Disorder, a syndrome that severely inhibits the ability of children to socialize and interact with the world around them. The non-profit had a great number of stats and figures they wanted to share, as well as giving a brief, yet thorough, overview of the disorder. Through the use of a motion graphic, we were able to create a 90 second video that clearly communicated all of that information with the viewer in a straightforward, no clutter video. The non-profit was able to share the short clip across all of their social media sites, as well as including it on their main website – needless to say, it was a success.

So to sum up:
When it comes to new media marketing, articles, emails, and blog posts are a thing of the past. Tweets, comments, and posts are still relevant, but they are trending out and being replaced by pictures and… videos. Video is the key. It is the next fad in online marketing because it is short, concise, easily shared, and more interesting and engaging than any of the other new media marketing tools.

Joe Frost, founder of V180 Media, discusses why being the first Social Media or New Media Company matters to your nonprofit or small business.

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