There are three ways a business or organization can execute social media and new media efforts. At V180 Media, we want to break from tradition and share with you the old ways of executing social media and what we have found is the best way.
Do It Yourself: This is the independent approach to social media. This is where you employ members of your staff, volunteers, or take it on alone. The results of your efforts are driven on how successfully you can train your staff and how experienced they are with new media. This requires a high amount of testing and researching social media. We relate this strategy to being stranded on an island.
Outsourcing: On the other end of the spectrum, you can hire out your social media efforts. This involves hiring and agency or allowing another agency to do it for you. This strategy is a very dependent relationship. You have to be dependent on the organization for success and have confidence in their knowledge of your business or organization. Success relies solely on the quality of their updates and reactions, you are at their mercy. This is the traditional approach.
In the world of new media, this doesn’t work. We believe in working as a team.
V180’s Interdependent Model: We believe the best way to execute your new media efforts is to build a solid relationship. This model requires engagement between organizations making us better and more effective with each other. We do the dirty work, the things you don’t want to do or don’t have time for. We are able to best execute this by using the content you provide because we combine your expertise and voice with our expertise of new media. With you leading the way and communicating with us on strategy, your content will be authentic and sincere while still being relevant and interesting to your followers.
This strategy is the core of our social media coaching programs and our social assistant programs. It is what works best in the world of new media and can be offered at different levels and price-points.
Social Media Coaching is the most cost effective. We provide you with a guide on how to share your story and educate you on how to use new media in the best way.
The Social Assistant Program is very cost effective and the best way to execute your social media efforts. Your social assistant handles and executes your entire social media plan from start to finish each day. This requires engagement and communication on a minimum basis of once a week.
The Content Plus Social Assistant Program is the full package. From this program you receive tons of great content from us. This content can range from a book, a documentary, blogs, to a series of videos. You name it, we can create it. This provides you with great content on a constant basis that truly represents you and your story. With all of this great content, you are building a library at the same time executing Social Media.
You have options! Don’t do it yourself and don’t let someone else do it, do it WITH us. That is the core of our philosophy. We help you be heard, be found, and matter.