Branding: A rebrand or new branding process including name, logo, brand book, and website.
Brand Audit: Complete audit of your brand in the marketplace, with recommendations for improvement. A strategic assessment, online focus groups, and secondary research will enhance the understanding of your brand.
Comprehensive Marketing Plan: Based on the research and secondary data collected during the process, this plan will prioritize the targeted markets and establish objectives. A strategic approach will be developed to reach the objectives and include a method to monitor implementation of the plan.
Social Planner Certification: In New Media, it’s all about achieving GripIT ROI: Genuine, Repeatable, Identifiable, Purposeful, Individual Touch, Reactions of Interest. The Social Planner Certification will provide an in-depth training of the 13 Habits that must be mastered in order to achieve GripIT ROI. Each four-hour session focuses on a specific topic: Be Found, Be Heard and Matter. Attendees will receive a workbook with over 100 Action Plans, which provide step-by-step instructions for each New Media Habit. Attendance at all sessions is recommended, however it is possible to ‘test out’ and focus only on a specific area. Attendees will be required to submit testing materials within one month upon completion of the workshops in order to become certified. Learn more information about the Social Planner Certification.
New Media Coaching: In the first month, weekly one on one meetings to assess your current situation, introduce you to the tools, and focus on networks best suited for your organization. In months 2-12, as needed ongoing assistance via email and monthly 1 on 1 meeting. Also: You will have a written Social Media Strategy with annual, quarterly and monthly priorities. You will have a working knowledge of how to use Twitter, Facebook, and blogging to help grow your business You will have ideas for content that leverage your existing assets and time constraints. You will have recommendations for creating traffic and engagement. You will be excited, pushing your comfort level, and eager to explore and learn.
New Media Content Plan: V180 Media will create a comprehensive, strategic content plan, broken down into quarterly, monthly, weekly, and daily activities. The development of this plan will create accountability and sustainability. This plan is updated quarterly based on best practices and your organizations goals and objectives.
Search Engine Optimization (SEO): We can help you rank higher in local and organic search (SEO). We don’t do paid search.
Video Editing: This service allows you to retain complete creative control over what you want your final project to look like but without the headache of trying to do it all yourself. Using this method you only pay for the time spent editing the actual video. Just send us the raw footage and we will transform it into a final product that you will be proud to show off. This service includes, professional editing, color correction, custom titles, introduction, multi-format output, and clean audio.
Professional Photography: This package includes 1 photographer at one location providing constant coverage of your day and the events in a variety of styles ranging from Standard Traditional Portraiture, Journalistic, HDR, and Editorial Photography.
Profile Video: A Profile Video allows you to share your unique story, introduce people to you and your staff, showcase your mission, and lets us meet you. This is an important project that V180 Media recommends when considering video for your organization. When people find you online you have a unique opportunity to share your story. Why? Because a Profile Video simulates the experience one has when they meet you in-person. This video can also be re-purposed as introduction videos for speaking engagements you might be delivering. Additionally, you can tag all your prospecting email campaigns with a Profile Video.
Campaign Video Series: A video series highlighting key educational or marketing concepts. These videos are designed to offer a consistent dose of themed content that can be re-purposed for New Media efforts, blogging, email marketing, social networking, and website content. View Campaign Video examples.
Testimonial Video: Share the thoughts and opinions your clients have of you with prospective clients. Hearing from 3 or more clients will help support all your marketing and advertising efforts. View Testimonial Video examples.
Event Video: Capture the best moments of your event and share them with the attendees as a way to follow up, post-event. Also, utilize this video when promoting future events to give people a taste as to what they might expect by attending. View Event Video examples.
Team Videos: Introduce the members of your team in video to easily build rapport on your website and in your New Media efforts. View Team Video examples.
Video Blog: A concept that combines episodic videos, reality TV, product placement, entertainment, fun, etc. These videos are designed to be released weekly and can introduce team members and new products or services in a unique way. View Video Blog examples.
Commercial Video: As the name implies, this is a traditional, scripted video that has possible dual use for both Internet marketing and television advertising. This is a more direct, overt sales pitch for your products and services. View Commercial Video examples.
Motion Graphic Video: Animated graphics that create the illusion of motion to tell a story. A Motion Graphic Video tells a story and presents informa4on in a direct and clear manner that aids in the explanation of complex concepts. View Motion Graphic Video examples.
Information Graphic (Infographic): Visual representations of information, data, or knowledge. Infographics present complex information clearly and can help reach a different audience than data in a text format. View Infographic examples.
Video White Papers: A video and a white paper focused on a case study or application of the research from the articles or from the book. SEO Optimized for both video and organic search. This content can be repurposed for multiple uses including a monthly blog on your website, Video SEO campaigns, guest blogging, emailing marketing, etc. An all in one solution for content, SEO, and traffic that enhances credibility in your local market. V180 Media will produce and distribute consistent engaging content monthly. Custom Video produced monthly to educate, engage, and entertain. Custom copy created (300-500 words) to enhance video message. Both the video and copy are SEO enhanced for Video and Organic Search Consider the following repurposing of this content monthly or additional monthly activity: Film an interview or testimonial or build a PowerPoint presentation (post on slideshare). Host a monthly social or gathering offline (tweet about it). Contribute to a guest post on another blog. Produce a webinar, case study, or success story. Repackage as an email blast.
Website Conversion: Convert an existing website to a WordPress platform, all content provided by client including logo, colors schemes etc. Subject to site review prior to conversion. Site will be SEO Optimized, designed for New Media content, and allow for 100% user content management.
Website Redesign: Redesign existing site into a WordPress website for a client. All content provided by the client including copy, images, videos, etc. We design the site based on client logo and/or look and feel input. Site will be SEO Optimized, designed for New Media content, and allow for 100% user content management. View Web Design examples.
Web Hosting: Hosting of your website on V180 Media’s secure server, including email. Annual hosting of your website, price subject to change based on your traffic. Choose from three options based on your level of support from V180 Media.
The Book: Non-fiction book, researched, written, and published for distribution on major sales channels. In addition to the main book, a handbook will be produced, as well as video trailers highlighting the book. The book will require up to 4 total days of your time (plan on 2 hrs/week) in the initial 2 months to capture information directly from you for the ghost writer. In addition, it will require your assistance in finding related research materials or resources for the ghost writer to use for additional content. Price for writing of book and handbook.