Tag Archives | matter

Club Media: Giving Your Content a Life of its Own

By on February 22, 2012 in Blog

Chapter 8 of Content Rules is titled “Create Wings and Roots”. It focuses on the idea of giving online content wings to be findable, accessible, and shareable. In our previous blog, we discussed Creating the Campfire of Content and now the next step is making that content relevant. For this week’s blog we will use what [...]

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Club Media: Building the Campfire of Content

By on February 15, 2012 in Blog

Chapter 7 in Content Rules is titled “Stoke the Campfire”. Now most of know how to build a fire: start small, surround with bigger sticks, light the sides and watch it grow. When the fire is started, you must continue to add logs to keep it ablaze. Content Rules uses this analogy to describe building [...]

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Club Media: Giving Your Content New Life

By on February 8, 2012 in Blog

In this week’s book club we focused in on Chapter 5 in Content Rules. It is all about content and how to reimagine and not recycle. It focuses on breaking down the big idea into smaller pieces. They refer to this process as the “Content Food Chain”, with reimagined content constantly feeding on the big idea. At [...]

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